On Tuesday July 13, 2010 Oldspice released an aggressive marketing campaign that targeted various media outlets to include Twitter, Youtube, Digg, Reddit and even Yahoo Answers where the Oldspice guy would answer random questions on youtube with his trademark bathroom setting and donning a towel. Thousands of hopeful fans tagged @oldspice to get a chance to be featured in a video response. He’s done videos for random people on twitter, celebrities and internet moguls like Kevin Rose. Each response wittier than the next. Answering questions like “”IF you only had 5 minutes left to live, how would you spend it?” (via @bradkeys) http://www.youtube.com/watch?v=hZgMAqp2F9w” – taken from twitter.
The video that started it all.
The making of “The Man Your Man Could Smell Like”
The fruits of Isaiah Mustafa’s labor could end world hunger if diamonds were an edible food source. His delivery cuts to the core of your funny bone and fries your brain rotisserie style with pure brilliance. May Chuck Norris’s Beard Rest In Peace.
This post is now diamonds.